When beginning a startup or really anything new and unproven, price is typically the sticking point behind whether it is used or not. There are certainly a few cases in which a product is so rich with features and head and shoulders above the competition that it is hard to ignore. But in the case of Email Marketing & EMail campaigns, the market is flooded with great options from Mailchimp, Klaviyo, Constant Contact (the annoying commercials alone drove me away from this one), Aweber, Robly just to name a few. The two main options that I have used though were Mailchimp & Klaviyo which we will briefly go over.
Both Mailchimp and Klaviyo are very quick and easy to get setup at first. Simply create the type of form you want on your website popup, embedded or slide out from the side and copy and paste that code into your website. Quick & easy!
Here is where I made my choice, on pricing. Remember when I said some things are just head and shoulders above the rest it’s hard to ignore, in this case it’s pricing and the amount of free emails/contacts you get from Mailchimp vs Klaviyo and most of the other options. Being able to accumulate 2,000 subscribers/contacts vs kalviyo’s 250 in the free tier is quite a large difference. Same with the ability to send 12,000 emails a month with Mailchimp vs. 500 in Klaviyo…come on, that’s not even close.
Now don’t get me wrong, if your company has more funding to work with then I would strongly consider Klaviyo as they have a better support system and analytics. I have even used both and would actually prefer Klaviyo’s interface & usability a touch above that of Mailchimp’s but in our case we are going with pricing here and FREE99 is hard to beat.
Check out the video below for a more in-depth overview for the Zero to Startup in 30 Days Challenge.
Written by Tim Moreton who lives and works
in Philadelphia building useful things.